Page+Layout

When you create a page layout what do you think about?

Think about why you always put the main heading at the top of the page. The reason you do it is because it is what you always do. The reason you always do it is because magazines and newspapers are like this. Why are they like this? Look at this picture and think about why: Did you have any ideas? The reason is that because magazines and newspapers are stood up in front of each other, the heading needs to be at the top or it will be covered by the magazine it front of it.
 * You may think about nothing, and simply put your text, headings, and images on the page wherever they fit.
 * You may put the heading at the top because that is where it always go, the best looking picture inthe middle because it is your favourite, and the text wherever it fits around this.
 * Or, you might consider how the page is going to be read and how you can present your information in the best way (this is the best option).

So this is the first (and main) thing you are going to learn about page layout:**think about why you are putting that there.** A heading could go at the top of the page, but is that the best place for it? Soon you will learn some rules to help you decide where to put things.

Here are some more things to consider, taken from []

It may be obvious but a photo of a phone booth may not be appropriate to an ad for a cell phone service unless the accompanying headline or other text somehow makes a verbal connection (such as, the old vs. new way of communicating by phone) so that the visual supports the verbal message and intent of the ad. A coupon or coupon border with little clip art scissors conveys the idea of money-savings but that might not be appropriate for an upscale store. In an employee newsletter aimed at improving the working environment and recognizing employee achievements, candid photographs of people at work or at company functions are a better fit than studio portraits of the board of directors. Thinking about The Turtle Club/The Tiger Club newsletter, what would these pictures make you think of if they were in the newsletter:
 * **Use an image or illustration that supports the message.**
 * [[image:http://www.krittercards.com/images/turtle9.jpg width="159" height="193"]] || [[image:http://madaerah.org/images/big-turtle.jpg width="193" height="167"]] || [[image:http://www.carsstink.org/peterson/Turtle/MountainTurtleLogo.jpg width="163" height="193"]] ||  ||   ||   ||
 * [[image:http://thumbs.dreamstime.com/thumb_405/1243999414Bx41dS.jpg width="158" height="182"]] || [[image:http://api.ning.com/files/Ib8feXrSNrHWPwOX-*b17awgwx4fqb1ebd*8ymS9ht*NrQXTwciduRWziC6teALX0kiy4bJg7Gyy47*aGLII3I5ySPipfGEg/slashcomplete.jpg width="177" height="161"]] || [[image:http://wallout.com/files/images/Raspberry_Turtle.jpg width="199" height="163"]] ||  ||   ||   ||

> If a company has corporate colors they want to use, use them. And make sure any additional colors don't clash with those colors. A muted color scheme may fit a serious message and corporate image better than bright primary colors. Consider the purpose of the piece, the audience, and what the piece is meant to convey when choosing colors.
 * [[image:http://img.myconfinedspace.com/wp-content/uploads/2010/06/serious-tiger.jpg width="201" height="213"]] || [[image:http://www.oafe.net/yo/art/rotc23.jpg width="211" height="236"]] || [[image:http://i.treehugger.com/images/2007/10/24/white-tiger-swimming.jpg width="260" height="238"]] ||
 * [[image:http://www.testriffic.com/resultfiles/5803Drawing%20of%20WT.jpg width="175" height="220"]] || [[image:http://www.serioustiger.com/display_images/Tiger%20Master%20Blue%20Triangle.jpg width="177" height="196"]] || [[image:http://www.solarnavigator.net/animal_kingdom/animal_images/Tiger_yawn_teeth_bite.jpg width="203" height="234"]] ||
 * **Use fonts that are appropriate to the message.** If the message is "we're a fun place for kids" use fonts that are fun and friendly. However, casual or playful fonts may not be the best choice for an invitation to a formal dinner or a rental application. What do you think of the following different fonts that are trying to give the same message:
 * **Choose colors based on the message not your personal preferences.**